Claim, update, and fix business listings across 300 directories and websites that control local searches.
Inconsistent business listings can spread across the web like a deadly disease, affecting major online directories and search engines that control local search results.
40% of local businesses have listing errors and 73% of consumers lose trust in a brand when their listings are incorrect (Search Engine Land). Guess where they’re going? That’s right—the competitors who are more discoverable.
Good news is, it’s an easy fix with big benefits. By claiming and correcting your business listings across the web, you boost your SEO results and gain more visibility among potential customers.
Sync Business Listings
With Listing Sync, you can quickly establish accurate business listings on more than 25 reputable sites. Plus, you can sync to Google My Business, Facebook, Twitter and Foursquare for no additional charge.
As a result, you will:
- Improve your chances of getting found online.
- Drive customers to your business (by generating accurate locations on popular navigation systems).
- Quickly change your hours and contact info whenever there’s a change to your business’ details.
- Protect your listings against third party manipulation.
My Business Listing
With My Listing, you can easily create a mobile-responsive business listing that is optimized for local search. This customizable listing allows you to:
- Drive more traffic to your website
- Display your store hours and contact info (so it’ll be easier for people to find your business)
- Collect and display customer reviews
- Design and share coupons to generate new revenue
Ready To Get Started?
What’s Listing Distribution?
We partnered with all of the four major listing data providers—Factual, Acxiom, Infogroup and Neustar (Localeze) — in order to offer a complete listing syndication solution. These four providers power the web, doling out information to over 300 other sites like Urbanspoon, Yelp and many others. To correct a company listing with each of these providers individually is time-consuming and expensive. With our Listing Distribution platform, all it takes is a small investment.
Keep Business Listings Updated
Whenever you make changes to your business info within our platform—including hours of operation and website—we’ll automatically sync this info to all of your business listings.
Frequently Asked Questions
A strong presence is the first step toward success. With Listing Builder, your clients are getting the most essential set of tools they need to start building their online reputation. And after you give it to them—for free!—they’ll need more of your solutions to take their marketing to the next level.
For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. Search engines generally deliver the closest locations, and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.
Listing Distribution submits business listings to the four major data providers: Factual, Acxiom, Infogroup and Neustar (Localeze). Together, these data providers are referenced by hundreds of online listing directories, search engines, local search platforms and applications, and navigational solutions.
Listing Distribution ensures that customers can find a business location. We send the correct or preferred listing details to data providers so it is used consistently across major search sites. This improves local search engine optimization (SEO) and saves you and your clients valuable time.
Updated listings is not the main benefit of Listing Distribution though! It also helps build a “Citation Effect”. With multiple platforms consuming and using the same consistent business data, two good outcomes occur:
1. Google’s WebCrawler finds the same information in multiple places and adds more confidence to their business data, and
2. Good backlinks are created with more referring sources to the business’ website creating better SEO.
It’s important to recognize that unclaimed listings can be changed by the public, which is impossible to control. Even if you’re not seeing a lift in listings or seeing them correct right away, Listing Distribution should be seen as an insurance policy against those counterproductive listing changes.
As the name suggests, data providers are entities who gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.
In North America, four major providers offer this data: Factual, Acxiom, Infogroup, and Neustar Localeze. Between them, they provide data to over 300 online listing sources. Listing Distribution submits listings to all four of these data providers, providing maximum exposure and impact for your business.
You can update your business profile as much as you want while your Listing Distribution subscription is active. There’s no limit on the number of changes you can make.
When a listing is created or modified in our system, the information is sent to the four data providers within 24 hours. The data providers accept this data and provide us with confirmation within six weeks.
We also keep sending your listing data to these providers once every week to ensure that they always have the most accurate version of your data.
We submit the listing to the core data providers, and the providers have their own process to eliminate duplicate listings.
Listing Distribution is a continual process needed to maintain and build your web presence. As soon as you enter your business information, we push it to the four data providers.
It can take 6-8 weeks for the data providers to pick up the listing and ensure it is correct in their own databases. It is then up to the sites and sources to update their information from the Data Providers. They each query them at various intervals — some seek out the information weekly, monthly, etc. Therefore, the timeline for when a source picks up that information will vary greatly depending on their process for updating their data. This is why Listing Distribution is sold as a yearly subscription.
Search engines and other sources get your business information from a huge number of sources, including:
• Business owners enter their own information
• Government sources
• User-generated content (UGC)
• Google sources (MapMaker, Places, etc)
• Data providers
This information is usually compiled in a server cluster, and can be verified by an actual employee. The most importantly weighted information in the US, however, comes from the four major data providers — Neustar/Localeze, Infogroup, Acxiom and Factual. These providers disseminate their listing information to over 300 listings sites — Yelp, YP.com, Judy’s Book and many, many others. If their information is wrong, your customers won’t be able to find you.