Imagine this, you are meeting up with a blind date at a coffee shop and within the first few seconds of walking through those doors, your eyes are awkwardly drawn to the only person sitting down. Thoughts are racing through your head telling you to turn around and jet but you’re a nice person so you end up spending a painful 20 minutes together and regretting every second of it. Has this happened to you?
Visiting a website for the first time is a lot like going on a blind date except it’s a lot easier to leave after you’ve had a bad first impression. With your website, how will you show them they’re in the right place and you are worth their time in those first few seconds?
Here’s our website dating advice:
Get the basics down: Dress for the occasion
There is a lot more on the line than you think. You want to appeal to your date and catch their attention early on. Your website needs to strike your future clients interest just as much as you do on a date. Usually, the first things you notice about a person are their looks. From their eyes, to their smile, style and personality. A website should start with a professional logo, intuitive navigation, complimentary images and written content that resonates with your target audience. Make sure those four things are on point or else you could be in danger of losing your dates interest too soon! You don’t want your date to go out with someone else, so why would you want your client to?Your website has 4 seconds or less to make a good first impression before your prospect decides to leave. Click To Tweet
Be engaging: It doesn’t have to be like pulling teeth
Know your visitor; have content that is easily understandable and interesting to them. People have a short attention span and a good first impression will lead to a longer experience. The prospect needs to be able to find what they are looking for fast and easily. If you don’t pass that test, they are off to another date. Just like getting to know a person, you need to prove you are trustworthy and that they are safe in your hands as well. No one likes to waste time and be played around with. Prove that you are the right fit for them.
Show some personality: Don’t be bland
On a date, show off your personality and prove that you are a fun, interesting person they will want to learn more about. Show off your brand’s qualities and don’t think you need to appeal to everyone by being too generic on your site. Your date is looking to get to know things about you, but also want to make sure you are just as interested in them. Your website needs substance but in an interesting way. Let your qualities and skills shine! A possible client wants to learn about you but also needs to know how you will be helping them. If you add a little personality to your website, it will also prove you are fun and enjoyable to work with. Work can be fun!
Make it clear what you want to happen next: Invite them back to your place (JK!)
The reason you are going on a date is to grow a relationship and eventually meet the friends and family. As a business owner, you want to grow a relationship with your clients so they keep returning and recommend your business to others. When your date says: “I had a great time and would like to get to know you better, let’s do this again” it’s a very good sign of a second date. Adding links like: sign up now, buy now, contact for more information, or offering promo codes will encourage visitors to connect with you past their first encounter. With that, there is a greater chance that the “date” went well and the relationship has a chance for future growth.
Follow these 4 tips and your brand will get more attention and ultimately more action.
Do you have a website that desperately needs a makeover?
We’d love to talk with you about how we can help!