Social media marketing and email marketing are two sides of the same coin. Both are necessary for keeping any business afloat. Email and social media are effective marketing strategies on their own, but they are much more effective when used together. Here are six creative and easy ways to combine email and social media marketing.
Choose an Autoresponder
An autoresponder is the tool that will allow you to create and automate your email sequences. A good autoresponder will feature analytics data, spam protection, and attractive templates, allowing you to focus on writing quality copy. A few options include MailChimp, GetResponse, and Aweber, but there are many other software products that will perform all the tasks you require.
Build an Email Sequence
Convincing someone to sign up to your list is a major task, but they also need to receive consistent emails from you. Your email sequence will help build a relationship with subscribers, increasing the chances they will become customers. The benefit of an email sequence is that it can be set to run on autopilot, so each new subscriber will receive the message according to your schedule. The first email is particularly important, as that will ensure people don’t immediately unsubscribe.
Design an Optin Form
Your opt-in form will encourage people to sign up, but not all forms have the same conversion rate. Some marketers use only one field, the email address, while others prefer asking for name, email address, and possibly a phone number. In most cases, a simple email box will suffice, but it may depend on your niche and offer. Also, think about the colors you use and how they will fit in with your website.
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Create an Enticing Offer
Email inboxes can quickly get full with promotions and offers, so people are often reluctant to join new lists. To get past this reluctance, creating an enticing offer is vital. A good offer could be something practical, helpful, or just intriguing, but it should be enough to convince someone to input their email address. Some common examples of offers include tutorials, templates, case studies, planners, and apps.
Add an Opt-in Form to Your Site
The next step is to simply add your opt-in form, featuring the enticing offer, to your site. How you go about doing this can vary, though. You could create a landing page, with the sole intention of gaining email subscribers. Another option is to add the form to the sidebar of your blog. A pop-up box can also be effective in grabbing attention. If your main intention is to build your email list, you should probably use all these options, ensuring you turn the most visitors you can into subscribers.
Use Facebook Advertising
Paying for advertising always comes with a risk, but Facebook offers a way to start on a limited budget. The targeting options available make it possible to reach the perfect audience, while you can gradually ramp up your spending if you see positive results. A way to offset costs is to place a one-time discounted product offer immediately after someone signs up. If the offer is great value, enough subscribers could make a purchase, so you can see some immediate income from your ad spend.
Track and Test
Email, as with paid traffic and SEO, can be radically improved by tracking and testing your results. Tracking allows you to see the percentage of visitors that joined your list, the open rates, clicked links, and other helpful data. Testing will enable you to get the most out of every message you send. You could send two different emails to smaller segments of your list, then use the results to pick a winner that the bulk of subscribers receive. Tracking and testing are the elements that can turn a failing campaign into a successful one.
Gaining your first subscribers can often be the trickiest part of email marketing, with subsequent leads far easier to acquire. When you have a system that works, your main focus can then be set on generating new traffic. Some marketers are overly cautious as they start to see people join their list, but you shouldn’t be afraid of testing from the start. While mistakes will inevitably be made along the way, your email list can gradually become one of the biggest assets in your business.