Social media marketing and email marketing are two sides of the same coin. Both are necessary for keeping any business afloat. Email and social media are effective marketing strategies on their own, but they are much more effective when used together. Here are six creative and easy ways to combine email and social media marketing.
Link email subscribers to your social media profiles
This fairly simply approach can go a long way to bridging the gap between email and social media. Simply place a note at the end of your newsletters asking your subscribers to follow you on social media. On the other hand, you can also ask your followers on social media to subscribe to your email newsletter. Some people might prefer to receive updates on your content from one platform rather than the other.
You can also find your subscribers on social media through their emails. Using this knowledge, you can then follow them, and hopefully, they’ll follow you in return. There are different ways to upload your subscriber list on platforms like Facebook, Twitter, and LinkedIn. Find out how to do this, and you should be able to link your subscribers with their social media profiles in no time.
Introduce an exclusive group on social media for subscribers
Private Facebook and LinkedIn groups are not that hard to start. Create private groups like these, but only give exclusive access to people who have subscribed to your newsletter. Make people feel special for being a part of this group; you can offer anything from premium content to exclusive giveaways and promos. You should also encourage the members of this group to invite more people to join, by asking them to ask their friends to subscribe to your newsletter.
Build a strong community with your followers. Connect with them and make them feel like they are a part of your brand.
Post on social media when sending out newsletters
Notify your followers on social media whenever you release a new newsletter. This is a great, indirect way of suggesting to your followers that they should also subscribe to your newsletter. Doing this on Facebook and Twitter is especially easy because you are also allowed to include a picture on your status update or Tweet.
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Ask your subscribers to share your newsletter
You want your newsletter to reach the most people. One way to do this is by encouraging your subscribers to share your newsletter on social media. A well-designed newsletter can work just as well as an ad when it comes to enticing your target audience. To make this easy, include share buttons into your emails.
Pin newsletters on Pinterest
Pinterest is overall a great platform for sharing image-based content. Find an eye-catching image in one of your old newsletters and pin it on Pinterest. Alternatively, you can turn one of your old newsletters into an image and pin it as well. Remember to link back to your website or subscription form. Doing this helps with SEO and drives more traffic to your site.
Link back to a landing page on your website
On your newsletters and on social media, you should always link back to your website. But this link works best if it leads to something other than your homepage. Instead, link to a specifically designed landing page. This makes it easier for you to capture the attention of your visitors, regardless of whether they’re coming from your newsletter or from social media.
There are countless other ways to implement social media marketing together with email marketing. The two marketing approaches work great together. Find out the best combination and what works the best for your brand or business.